LIVEBITCOIN/EUR53,618-1.8%ETHEREUM/EUR1,389-8.2%SOLANA/EUR55.94-4.0%RIPPLE/EUR0.9606-3.6%BINANCECOIN/EUR500.60-2.9%BTC.D55.7%FEAR/GREED12 Extreme Fear
Daily briefing
Norriwire Briefing
5 essential crypto and fintech stories for the Baltics and Nordics. Every morning at 7:00. No ads.
Free. Unsubscribe anytime. We never sell your email to third parties.
Simplex · NorriWire
Simplex
Nuvei Liquidity, UAB · LT · 30 countries served
MiCA-licensed · Lietuvos bankas (Bank of Lithuania)★ 3.4 / 5
Simplex (Nuvei Liquidity, UAB) is a B2B fiat-to-crypto on-ramp gateway with an 11-year history (since 2014) and a MiCA CASP licence from the Bank of Lithuania (2025-12-16). The parent company is Nuvei Corporation, a global fintech taken private by Advent International in November 2024 in a USD 6.3B deal. Supports 200+ cryptocurrencies and 100+ fiat currencies; powers 350+ partners (KuCoin, BitMart, Trezor, Trust Wallet, BitGet, Atomic Wallet, Changelly, Paybis and others). Fees 3.5-5% per transaction, USD 10 minimum.
✓200+ supported cryptocurrencies and 100+ fiat currencies (including EUR, SEK, NOK, DKK, PLN)
✓Apple Pay, Google Pay, SEPA and card support in a single API
Cons
✗High fees - 3.5-5% per transaction + USD 10 minimum (round-trip comparable to Bitpanda Simple/Instant Buy)
✗Trustpilot reviews are sharply polarised (28,949+ reviews)
✗B2B focus - the direct retail experience (simplex.com Buy Crypto) is less polished than partner-exchange UX
✗No trading platform, no derivatives, no staking - buy/sell only
✗Parent Nuvei is no longer a public company (delisted 2024-11) - financial reports no longer publicly available
✗English UI only; no LV/LT/EE/FI localisation
Full review
Simplex - Lithuania's MiCA fiat-to-crypto gateway from the Nuvei group
Simplex (legally Nuvei Liquidity, UAB, company code 306127160, Lvivo g. 37-101, LT-09307 Vilnius) is a B2B fiat-to-crypto on-ramp gateway with 11 years of operating history. It is barely a household name with retail users, but you have probably used Simplex already without knowing it: if you have bought Bitcoin through Trust Wallet, Trezor Suite, the KuCoin card, BitGet, Atomic Wallet, or any of roughly 350 other integrations, the transaction was most likely processed by Simplex behind the scenes.
On 16 December 2025 the Bank of Lithuania granted Simplex a full MiCA CASP licence along with an updated PSD2 EMI (electronic money institution) licence. That makes Simplex Lithuania's third MiCA CASP - after Coingate and Robinhood. At EU level, the dual licence plus the broad international network puts Simplex among the most significant regulated fiat→crypto rails on the continent.
What Simplex is and how it got here
Simplex was founded in 2014 in Israel as SimplexCC Ltd. From the start its mission was to solve one of the hardest fiat-to-crypto problems - how to accept card payments without chargeback risk. Card processors traditionally avoided crypto because Visa/Mastercard allow chargebacks for up to 120 days, while Bitcoin transfers are irreversible. Simplex's answer was AI-driven fraud detection with a 100% chargeback guarantee for partners.
In May 2021 Nuvei Corporation (Canada's global fintech) acquired Simplex for around USD 250M. From then on Simplex became Nuvei's crypto-services arm. In 2022 the company started operating in Lithuania under a PSD2 EMI licence.
November 2024 brought a significant change: Nuvei was taken private. Advent International (46%), former CEO Philip Fayer (24%), Novacap (18%) and CDPQ (12%) bought the company at USD 34 per share - a total deal value of USD 6.3B. Nuvei shares were delisted from the Toronto Stock Exchange on 18 November 2024 and from Nasdaq on 25 November 2024. That means financial reports are no longer publicly available - a transparency downside that is partially offset by Advent International being Europe's largest private equity group, with about USD 100B in assets under management.
What Simplex offers
Simplex's public numbers (from simplex.com, 15 May 2026):
200+ cryptocurrencies (BTC, ETH, LTC, XRP, USDT, USDC and many more)
100+ fiat currencies (including EUR, USD, GBP, SEK, NOK, DKK, PLN, CHF, CAD, AUD, JPY and others)
190+ countries in total
350+ partner integrations
Payment methods include cards (Visa, Mastercard), Apple Pay, Google Pay, SEPA transfers, ACH (US) and PIX (Brazil). All of it under one API, one KYC and one fraud-detection layer.
Real fees - the honest view
Service
Fee
Card purchase
3.5-5%
SEPA purchase
1.5-3% (depending on the partner)
Apple/Google Pay
3.5-5%
Minimum fee
USD 10
Spread vs market mid
roughly 1-2%
Reality check: if you buy €100 of BTC by card through Simplex, real cost is typically €5-7 in fees and spread combined. That is a middle-of-the-road fiat→crypto on-ramp level - materially more expensive than Bitvavo (below 0.5%) or Kraken Pro.
Security and compliance
MiCA CASP licence (Bank of Lithuania, 2025-12-16) with full 30-country EEA passport
PSD2 EMI licence (Bank of Lithuania)
AI-based fraud detection with a 100% chargeback guarantee for partners
Simplex itself openly warns of impersonation fraud: the homepage carries a notice that «Simplex will never contact you directly about cryptocurrency purchases».
Simplex is an infrastructure player with an 11-year track record, a MiCA + PSD2 EMI dual licence and parent Nuvei backed by Advent International. You have probably already used Simplex without knowing it.
For direct use (simplex.com) the fees sit at 3.5-5%; for larger amounts, Bitvavo, Kraken Pro or Coinmotion are materially cheaper.
But as a regulated B2B fiat→crypto rail, Simplex is the EU standard.