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Firi
Firi AS (iepriekš Mirai Norway AS) · NO · 2 countries served
No MiCA licence★ 4.4 / 5
Firi (Firi AS, formerly MiraiEx; founded 2017) is the largest crypto exchange in the Nordics, with approximately 44 % market share and 250,000-400,000 users. Registered with Finanstilsynet since 2019 and holding a full Norwegian e-money licence. MiCA application filed in NO and DK in Q4 2025. BankID, Vipps and Open Banking integration, Fireblocks custody, ETH staking through Kiln, a flat 0.7 % fee. Active in NO and DK, planned in SE; the Baltics and Finland are not served yet.
NorriWire does not maintain an affiliate agreement with this platform.
Fees
Spot maker
0.70%
Spot taker
0.70%
SEPA deposit
Free
Card deposit
1.50%
SEPA withdrawal
Free
Crypto withdrawal (avg)
€5.00
Features
✓SEPA transfers
✓Bank ID support
✓Mobile app
✓Two-factor authentication
✓Cold storage custody
−Proof of Reserves
−Derivatives (futures/perp)
✓100+ crypto trading pairs
Supported fiat currencies: NOK, EUR
Pros
✓Leading Nordic CEX with around 44 % market share and 250,000-400,000 users
✓Norwegian e-money licence - stricter than a standard VASP licence
✓MiCA application filed in Norway and Denmark in Q4 2025
✓Full BankID + Vipps + Open Banking integration (unique on the NO market)
✓Flat and easy-to-understand 0.7 % fee (no maker/taker)
✓ETH staking through an institutional Kiln partnership
✓Built-in Norwegian crypto-tax calculator
✓Institutional-grade custody via Fireblocks
✓Six-year track record with no incidents
✓Norwegian-language support and a local brand
Cons
✗Does not currently serve the Baltics (LV, LT, EE) or Finland
✗A 0.7 % fee is relatively high for active traders
✗Limited altcoin range (around 100 coins)
✗No derivatives or margin trading
✗
Full review
Firi - the leading Nordic crypto exchange in the NorriWire region
Firi is an Oslo-based crypto exchange founded in 2017 under the name MiraiEx, renamed to Firi on 13 September 2021. The name comes from the Norwegian words "fyr" and "fyrtårn" - lighthouse. Firi is the largest crypto exchange in the entire Nordic region by volume, and it is one of the most important exchanges across the entire NorriWire region (Baltics + Nordics).
Key facts
Item
Assessment
Legal name
Firi AS (formerly Mirai Norway AS)
Founded
2017 (as MiraiEx)
Renamed to Firi
13 September 2021
Headquarters
Oslo, Norway
Founders
Thuc Tuan Hoang (CEO), Øyvind Kvanes
User base
Approximately 250,000-400,000
Nordic market share
Approximately 44 %
Total capital raised
$11.5 million
Finanstilsynet registered
Since 2019
E-money licence
Yes (Norway) - stricter than a standard VASP licence
MiCA CASP licence
Applied for in NO and DK (Q4 2025), awaiting approval
Supported coins
Approximately 100
Fiat currencies
NOK, EUR
Spot fee
0.7 % (flat, no maker/taker split)
Availability
Norway, Denmark (active), Sweden (planned)
Technology partner
Fireblocks (custody)
What Firi offers
Firi focuses on delivering a simple, secure crypto experience for retail clients. Its main products:
Spot trading. Around 100 cryptocurrencies, including BTC, ETH and the most popular altcoins. A flat 0.7 % fee on both buying and selling, without a maker/taker split - this makes pricing easy for beginners to understand.
Firi Earn (staking). ETH staking was introduced via a partnership with Kiln, one of the world's leading institutional-grade staking platforms. This lets Firi users participate in Ethereum network security and receive staking rewards without dealing with the technical complexity themselves.
No public Proof of Reserves attestation
✗Support languages are mainly Norwegian and English
✗Affiliate programme is invite-only
✗MiCA transition period until 30 June 2026 (no full licence yet)
Savings. Firi offers a crypto savings-account feature with regular yield on selected assets.
DCA automated buying. Users can set up regular automatic crypto purchases (a Dollar-Cost Averaging strategy), supported by Open Banking integration with Norwegian banks.
Tax calculator. A built-in tool for Norwegian crypto-tax reporting - a rare feature in this market segment.
BankID, Vipps and Open Banking integration. This is Firi's main competitive advantage in the Norwegian market - no global exchange (Kraken, Binance, Coinbase, Bitpanda) offers this level of integration with Norway's digital identification and payment infrastructure.
Licensing - why Firi is trustworthy
Firi's regulatory track record is one of its biggest assets.
Finanstilsynet registration since 2019. Firi has been registered with the Norwegian Financial Supervisory Authority since 2019 as a provider of crypto-asset exchange and custody services.
E-money licence. Unlike most crypto exchanges, which operate under a simple VASP (Virtual Asset Service Provider) registration, Firi holds a full e-money licence in Norway. This is a substantially stricter regulatory standard that puts Firi on par with traditional payment service providers.
MiCA readiness. Because Firi has been operating under an e-money licence with all the corresponding requirements for years, many MiCA obligations (client fund segregation, capital requirements, internal controls) are effectively already in place. CEO Thuc Hoang publicly confirmed that the MiCA application was filed in Q4 2025 with both the Norwegian Finanstilsynet and the Danish Finanstilsynet.
Norway's transition period. Norway's MiCA transition period was originally set to end at the close of 2025, but Finanstilsynet has extended it by six months - to 30 June 2026. Firi currently operates under this transition regime.
Fees
Firi's fee structure is simple and transparent:
Service
Fee
Spot buy / sell
0.7 %
NOK deposit (bank transfer, BankID, Vipps)
0 NOK
EUR deposit (Open Banking, SEPA)
0 EUR
Card deposit
1.5 %
SEPA withdrawal
0 EUR
Crypto withdrawal
Network fee + small Firi fee
Mobile app
Free
A flat 0.7 % fee is higher than at major exchanges such as Kraken (0.16-0.26 %) or Bitvavo (0.03-0.25 %), but lower than typical spread-based instant-buy platforms. Firi's primary advantage is not price, but simplicity and a complete Norwegian integration.
Security and scams
Is Firi a scam? No. Firi has had no scam incidents or security issues, supported by:
Six years of Finanstilsynet registration with no sanctions
A full e-money licence (stricter than a standard crypto-exchange licence)
Institutional-grade custody via Fireblocks - one of the world's most respected crypto security firms
Client fund segregation (separate from the company's own funds)
Open leadership - the founder and CEO Thuc Hoang has publicly represented the company for more than eight years
Phishing and scam attempts targeting Firi users. Like any popular exchange, Firi users have been targets of phishing attacks - fake emails pretending to be from Firi and trying to harvest passwords or 2FA codes. Firi itself never asks for passwords by email or phone.
Pros
Largest Nordic crypto exchange by volume, with roughly 44 % market share
E-money licence in Norway - stricter than a standard VASP licence
MiCA application filed in both Norway and Denmark
Full BankID, Vipps and Open Banking integration (unique in the NO market)
A flat, easy-to-understand 0.7 % fee
ETH staking through an institutional partnership with Kiln
Built-in Norwegian crypto-tax calculator
Institutional-grade custody via Fireblocks
DCA automated buying
Norwegian-language support and a local brand
Founders and team are publicly visible
Cons
Availability still limited - Norway and Denmark are live, Sweden is planned, the Baltics are not served
A 0.7 % fee is relatively high for active traders (Kraken is considerably cheaper)
A relatively narrow altcoin range (around 100 coins) - Bitvavo offers 400+
No derivatives or margin trading
No public Proof of Reserves attestation
Support languages are mainly Norwegian and English
Affiliate programme is invite-only rather than openly available
Who Firi suits
It will suit you if:
You live in Norway or Denmark and are looking for a regulated local crypto exchange
You value regulatory clarity and security over the lowest possible fees
You are a beginner and want a simple experience without maker/taker complexity
You use BankID or Vipps and want a fully integrated experience
You plan to use a DCA strategy with regular automated buys
You are a Norwegian or Danish client who needs local tax-reporting tools
It will not suit you if:
You live in Latvia, Lithuania or Estonia - Firi does not serve the Baltics at present
You are a high-volume active trader (Kraken or Bitvavo will be cheaper)
You want a wide altcoin range (Bitvavo offers more)
Firi is the largest crypto exchange in the NorriWire region, and not by accident - the company has been operating under a stricter e-money licence than most competitors for years and has built a fully fledged integration with Norway's digital identification and payment systems. Scam risk is low and the security standard is high, although the geographic footprint does not yet cover the Baltics.
For Norwegian and Danish residents, Firi is one of the best choices in 2026. For Baltic and Finnish residents, better alternatives at the moment include Coinmotion, Northcrypto and Safello, while waiting for Firi to expand into Sweden and potentially other NorriWire countries.